Free Shipping In Australia
Public Relations in Britain By Jacquie L'Etang (University of Stirling, UK)

Public Relations in Britain
by Jacquie L'Etang (University of Stirling, UK)

Out of Stock
$49.99
inc. GST
N/A
Only 0 left

Public Relations in Britain Summary


Public Relations in Britain: A History of Professional Practice in the Twentieth Century by Jacquie L'Etang (University of Stirling, UK)

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914-45). Establishing the Profession (1945-60). The Shape of Things to Come: The Emergence of Consultancy (1948-69). Professional Dilemmas: Public Relations, Media, and Politics (1948-70). Crime and Punishment: Codes and Regulation (1948-98). Educational Developments (1948-98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.

Additional information

GOR009732795
Public Relations in Britain: A History of Professional Practice in the Twentieth Century by Jacquie L'Etang (University of Stirling, UK)
Jacquie L'Etang (University of Stirling, UK)
Used - Very Good
Paperback
Taylor & Francis Ltd
2013-05-01
290
0415651190
9780415651196
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.