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The Global Rule of Three Jagdish Sheth

The Global Rule of Three By Jagdish Sheth

The Global Rule of Three by Jagdish Sheth


$25.99
Condition - Very Good
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Summary

Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call generalists) can dominate the market.

The Global Rule of Three Summary

The Global Rule of Three: Competing with Conscious Strategy by Jagdish Sheth

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.

This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call generalists) can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets.

This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.

About Jagdish Sheth

Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at the Goizueta School of Business at Emory University, USA.
Can Uslay is Associate Professor of Marketing, Founding Co-Director of the Center for Market Advantage, and Vice Dean for Academic Programs and Innovations at Rutgers Business School, USA.
Raj Sisodia is F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, USA.

Table of Contents

1 What Is the Rule of Three?2 Strategies for Generalists, Specialists, and Ditch Dwellers3 How Industries Evolve, Mature, and Revitalize4 Ten Ways to Innovate and Revitalize Industries5 Evolving to the Global Rule of Three6 The New Triad Power: Impact on Global Markets, Resources, and Politics7 Global Expansion Strategies for Multinationals from Emerging Markets8 Epilogue: What Does the Global Future Hold?

Additional information

GOR013019046
9783030730833
3030730832
The Global Rule of Three: Competing with Conscious Strategy by Jagdish Sheth
Used - Very Good
Hardback
Springer Nature Switzerland AG
20210501
289
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Global Rule of Three