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Moments of Truth By Jan Carlzon

Moments of Truth by Jan Carlzon

Condition - Very Good
$13.99
7 in stock

Summary

The president and CEO of Scandinavia Airlines details how to restructure an organization so that customer needs take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation.

Moments of Truth Summary

Moments of Truth by Jan Carlzon

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

Moments of Truth Reviews

"The best book on leadership by a CEO."--John Naisbitt, author of "Megatrends

About Jan Carlzon

Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. In 1978 he became managing director of Linjeflyg, Sweden's major domestic airline, and in 1981 he took command as resident and chief executive officer of SAS, the consortium of the national airlines of Denmark, Norway, and Sweden. At both Linjeflyg and SAS his leadership turned heavy economic losses into healthy profits within a year. Mr. Carlzon is frequently invited to give talks and interviews worldwide on leadership and customer-oriented business strategies.

Additional information

GOR001345227
9780060915803
0060915803
Moments of Truth by Jan Carlzon
Used - Very Good
Paperback
HarperCollins Publishers Inc
1989-10-26
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Moments of Truth