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Fashion Advertising and Promotion By Jay Diamond

Fashion Advertising and Promotion by Jay Diamond

Condition - Very Good
36,99 $
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Summary

Explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Fashion Advertising and Promotion Summary

Fashion Advertising and Promotion by Jay Diamond

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

About Jay Diamond

Jay Diamond is professor of marketing, retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honours as Distinguished Professor of the State University of New York and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the department of marketing, retailing and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States and she received the honour of membership to the National Association for Women Artists. She is also an author and co-author of textbooks on fashion retailing and visual merchandising and she co-created and wrote a video series on fashion retailing.

Table of Contents

An Instructors Guide, available on request, includes objectives, teaching strategies and answers to review questions for each chapter

Additional information

GOR003487632
9781563672040
1563672049
Fashion Advertising and Promotion by Jay Diamond
Used - Very Good
Hardback
Bloomsbury Publishing PLC
1996-01-01
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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