Free Shipping in Australia on over 5 million books in stock
Strategic Brand Management By Jean Noel Kapferer

Strategic Brand Management

Used Price
$20,89
inc. GST
Free Shipping in Australia
An in-depth account of aspects of brand management, dealing with the concept and practice of the subject in its totality. There are examples and case studies of world brands throughout, paying particular attention to the development of global brands.

Only 1 left


Strategic Brand Management Summary


Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Strategic Brand Management Reviews


"With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike." -- Design
""With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike."" -- Design

Table of Contents


Part 1 Understanding brands: what's in a brand?; brand identity; sources of identity. Part 2 Brand management: creating a brand; managing the time factor - identity and change; brand extension; brand-product relationships; the brand portfolio; going international. Part 3 The brand in perspective: brand, products, enterprise and institution; financial evaluation of brands.

Additional information

GOR001383368
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer
Jean Noel Kapferer
Used - Very Good
Paperback
Kogan Page Ltd
1997-09-21
443
0749420693
9780749420697
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.