This book aims to provide a theoretical framework which is vital if health promoters are to be clear about their intentions and desired outcomes when they embark on interventions designed to promote health. It offers a foundation for practice which encourages students and practitioners to see the potential for health promotion in their work. The first edition achieved enormous popularity with both students and lecturers for its stimulating style and innovative presentation. The second edition has been fully revised and updated to reflect changes in health promotion theories, practice and policy, and still retains the clear, user-friendly approach which made it a standard textbook fort his important topic All students and health care practitioners who have health promotion as a significant feature of their work will continue to find this book an invaluable and stimulating guide to current theory and practice in health promotion.