No other sport has football's popularity: none has such vibrant, visual, diverse culture attached to it. It is a way of life with its own symbols and iconography, and a huge impact on fashion and lifestyle the world over. This book, a source book of football graphics, is a celebration of imagery. Passionate, dramatic and uplifting, football is a 20th-century phenomenon; the enthusiasm of its fans matched by a multi-billion-pound global industry. More than 125 countries entered the competition for the next World Cup, to be held in France in 1998. From pitch markings to team strips and from match programmes to club badges, football has its own coherent graphic identity, transcending national and cultural boundaries. Football graphics worldwide are united here in one experience, following the structure of a three-stage event: the build up, the match and the aftermath.