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Presenting to Win By Jerry Weissman

Presenting to Win
by Jerry Weissman

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Shows how to connect with even the toughest, most high-level audiences - and move them to action. This book shows presenters of various kinds how to dump those Power Point templates once and for all - and learn to tell compelling stories that focus on what's in it for their listeners.
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Presenting to Win Summary


Presenting to Win: The Art of Telling Your Story by Jerry Weissman

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

Foreword to the Paperback Edition xxiii

Preface: What's Past Is Prologue xxvii

Introduction: The Wizard of Aaaahs xxix

Chapter One: You and Your Audience 3

Chapter Two: The Power of the WIIFY 15

Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27

Chapter Four: Finding Your Flow 51

Chapter Five: Capturing Your AudienceImmediately 83

Chapter Six: Communicating Visually 109

Chapter Seven: Making the Text Talk 123

Chapter Eight: Making the Numbers Sing 143

Chapter Nine: Using Graphics to Help Your Story Flow 157

Chapter Ten: Bringing Your Story to Life 189

Chapter Eleven: Customizing Your Presentation 215

Chapter Twelve: Pitching in the Majors 231

Chapter Thirteen: Animating Your Graphics 237

Chapter Fourteen: The Virtual Presentation 257

Appendix A: Tools of the Trade 273

Appendix B: Presentation Checklists 277

Acknowledgments 283

Index 287

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About Jerry Weissman


Jerry Weissman, the world's #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, CA. His private clients include executives at hundreds of the world's top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft.

Weissman coached Cisco executives before their immensely successful IPO road show; afterward, the firm's chairman attributed at least two to three dollars of Cisco's offering price to Weissman's work. Since then, he has prepared executives for nearly 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.

Weissman is author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003) and In the Line of Fire (Pearson Prentice Hall, 2005) along with its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com).

Table of Contents


Foreword to the Paperback Edition xxiii

Preface: What's Past Is Prologue xxvii

Introduction: The Wizard of Aaaahs xxix

Chapter One: You and Your Audience 3

Chapter Two: The Power of the WIIFY 15

Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27

Chapter Four: Finding Your Flow 51

Chapter Five: Capturing Your AudienceImmediately 83

Chapter Six: Communicating Visually 109

Chapter Seven: Making the Text Talk 123

Chapter Eight: Making the Numbers Sing 143

Chapter Nine: Using Graphics to Help Your Story Flow 157

Chapter Ten: Bringing Your Story to Life 189

Chapter Eleven: Customizing Your Presentation 215

Chapter Twelve: Pitching in the Majors 231

Chapter Thirteen: Animating Your Graphics 237

Chapter Fourteen: The Virtual Presentation 257

Appendix A: Tools of the Trade 273

Appendix B: Presentation Checklists 277

Acknowledgments 283

Index 287

Additional information

GOR001746891
Presenting to Win: The Art of Telling Your Story by Jerry Weissman
Jerry Weissman
Used - Very Good
Paperback
Pearson Education (US)
2006-01-30
336
0131875108
9780131875104
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.