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Infotrends By Jessica Keyes

Infotrends
by Jessica Keyes

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$58.99
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To promote competitive advantage, business information must be viewed in profitable new ways, linked to the strategic planninc process, and deftly managed to boost productivity. "Infotrends" spotlights these and other crucial trends, sharing proven strategies for executives and managers.
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Infotrends Summary


Infotrends: The Competitive Use of Information by Jessica Keyes

To promote competitive advantage, business information must be viewed in profitable new ways, linked to the strategic planninc process, and deftly managed to boost productivity. "Infotrends" spotlights these and other crucial trends, sharing proven strategies that profit-hungry executives and managers will use to create cohesive, company-wide information sharing systems; outsource technology departments to slash data and telecommunications expenditures; downsize to PC workstations that speed and simplify front-line decision making; use competitive marketing intelligence to better target and sell customers; and embark on strategic information sharing partnerships. Also included are insider profiles assessing the information tools and strategies that such "info-literate" companies as Kodak, Federal Express and MCI are using to continuously improve their operations.

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Additional information

GOR005380879
Infotrends: The Competitive Use of Information by Jessica Keyes
Jessica Keyes
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1992-12-01
221
0070344647
9780070344648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.