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Marketing Apocalypse By Jim Bell

Marketing Apocalypse

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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.

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Marketing Apocalypse Summary


Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End by Jim Bell

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Table of Contents


Preface. 1. Apocaholics Anonymous: Looking back on the End of Marketing Stephen Brown, Jim Bell and David Carson Part One. Crisis 2. Trinitarianism, the Eternal Evangel and the Three Eras Schema Stephen Brown 3. Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept Pierre McDonagh and Andrea Prothero 4. Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles Douglas Brownlie and John Desmond 5. On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas Russell W. Belk Part Two. Judgement 6. In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing Benoit Heilbrunn 7. The Protestant Ethic and the Spirit of Marketing: Visions of the End Ray Kent 8. Markets: Exchange and the Extreme Cornelius G. Buttimer and Donncha Kavanagh 9. The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature and D'ecouvertes' Distribution Concept Patrick Hetzel Part Three. Renovation 10. Marketing Adidimus Michael J. Thomas 11. Advertising Research: Sins of Omission and Inaugurated Eschatology Stephanie O'Donohoe 12. The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break Miriam Catterall, Pauline Maclaren and Lorna Stevens 13. On Eschatology, Onanist Scatology, or Honest Catalogy? Cats Swinging, Cat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm Morris B. Holbrook 14. The Future is Past: Marketing, Apocalypse and the Retreat From Utopia Stephen Brown and Pauline Maclaran.

Additional information

GOR002343353
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End by Jim Bell
Jim Bell
Routledge Interpretive Marketing Research
Used - Very Good
Paperback
Taylor & Francis Ltd
1997-12-11
314
0415173566
9780415173568
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.