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Web Metrics By Jim Sterne

Web Metrics
by Jim Sterne

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$14.49
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In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners.
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Web Metrics Summary


Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers

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Web Metrics Reviews


"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002) "...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002) "...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002) "...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003) "...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003) "...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

About Jim Sterne


JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Table of Contents


Acknowledgments. About the Author. The Web Is Great: Get Over It, Get on With It. Measuring Measurement. Raising the Flag, Convincing the Boss. Web Measurement Standards. Sawing Logs. How Good Are You at Making Noise? How Good Are You at Buying Noise? Measuring Web Site Performance: The Need for Speed. Calculating the Caliber of Content. Well-Marked Trails: Measuring Web Site Navigation. Calculating Conversion. Maximizing Customer Information: The Personalization Continuum. Measuring the Value of Online Customer Service. Field Studies. Making It Work by Bringing It All Together. Appendix: How Interactive Ads Are Delivered and Measurement Implication. Index.

Additional information

GOR001679453
Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
Jim Sterne
Used - Very Good
Paperback
John Wiley and Sons Ltd
2002-07-24
448
0471220728
9780471220725
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.