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Focus Groups By Joe Langford (Human Factors Solutions, Oxfordshire, UK)

Focus Groups
by Joe Langford (Human Factors Solutions, Oxfordshire, UK)

In Stock
$56.99
inc. GST
This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.
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Focus Groups Summary


Focus Groups: Supporting Effective Product Development by Joe Langford (Human Factors Solutions, Oxfordshire, UK)

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Table of Contents


Introduction. Organizing and Conducting a Focus Group: The Logistics. Focus Groups in Human Factors/Ergonomics and Design: Case Studies. Focus Group Tools.

Additional information

GOR010310508
Focus Groups: Supporting Effective Product Development by Joe Langford (Human Factors Solutions, Oxfordshire, UK)
Joe Langford (Human Factors Solutions, Oxfordshire, UK)
Used - Very Good
Paperback
Taylor & Francis Ltd
2002-11-14
240
0415262089
9780415262088
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.