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The Chocolate Wars By Joel G. Brenner

The Chocolate Wars by Joel G. Brenner

Condition - Very Good
$24.49
Only 3 left

Summary

Mars Inc is a multibillion-dollar empire. Bigger than such corporate giants as McDonalds and Kellogg, it has 18 per cent of the UK confectionary market led by its most famous chocolate bar. This text provides an insider's view of the business which is much more than a chocolate manufacturer.

The Chocolate Wars Summary

The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey by Joel G. Brenner

Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonalds and Kellogg, it has 18 per cent of the UK confectionary market led by its most famous eponymous chocolate bar. Mars is much more than just a sweet company - its petfood arm includes Whiskas, Pedigree Chum and Kitekat, and its "main meal" foods covers brand names Yeoman, Dolmio and Uncle Ben's. Since its founding in 1922 by Frank Mars, the family have amassed a fortune reputed to be worth $12.5 billion - the 5th largest in the world. Now run by Frank's two grandsons, sharing the role of chief executive, the Mars family values, precepts and eccentricities permeate every aspect of the business.

About Joel G. Brenner

Joel Glenn Brenner lives in Washington DC where she is a writer for the financial pages of The Washington Post. This is her first book.

Additional information

GOR001512556
9780002553513
0002553511
The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey by Joel G. Brenner
Used - Very Good
Hardback
HarperCollins Publishers
1999-02-01
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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