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Corporate Communication By Joep P. Cornelissen

Corporate Communication by Joep P. Cornelissen

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Summary

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

Corporate Communication Summary

Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:
  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

Corporate Communication Reviews

The most impressive aspect of Corporate Communication is Cornelissen's ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.

-- W. Timothy Coombs

About Joep P. Cornelissen

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Table of Contents

Part 1: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment Part 2: Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation Part 3: Corporate Communication in Practice Chapter 6: Communication Strategy and Strategic Planning Chapter 7: Research and Measurement Part 4: Specialist Areas in Corporate Communication Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part 5: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Additional information

NPB9781526491978
9781526491978
1526491974
Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen
New
Paperback
SAGE Publications Ltd
20200123
336
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Corporate Communication