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Commercial Distribution in Europe By John A. Dawson

Commercial Distribution in Europe
by John A. Dawson

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Commercial Distribution in Europe Summary

Commercial Distribution in Europe by John A. Dawson

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public policy makers anxious to influence investment, employment and efficiency in the sector.

First published in 1982, this book isolates the major trends affecting the main institutions in distribution and contrasts the processes of change amongst the countries and regions of the European Economic Community. Structural change in the industry is related to spatial change in the regions and comparisons made of the varied public policy responses in member countries. An interesting and relevant reissue, this title will be of particular value to economics and business students with an interest in the development of the European consumer and post-industrial Europe.

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Table of Contents

List of Tables; List of Figures; Preface; 1. The Distributive Industries and Post-industrial Society 2. The Changing European Consumer 3. Revolution in the Retail Trades 4. Wholesaling in Post-industrial Europe 5. Governmental Intervention in Distribution 6. Future Trends in Distribution; Bibliography; Index

Additional information

Commercial Distribution in Europe by John A. Dawson
John A. Dawson
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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