Emphasizes strategic management topics supported by strategy concepts and techniques. This work focuses on the central themes of globalization, ecommerce, information technology, and speed and continuous improvement. An assortment of "Business Week" cases are also woven into the text.
This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of "Business Week" cases are woven into the text.
Why buy from World of Books
Our excellent value books literally don't cost the earth
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Table of Contents
Part One:Overview of Strategic Management Chapter 1:Strategic Management Part Two:Strategy Formulation Chapter 2:Defining the Company's Mission and Social Responsibility Chapter 3:The External Environment Chapter 4:The Global Environment: Strategic Considerations for Multinational Firms Chapter 5:Internal Analysis Chapter 6:Formulating Long-Term Objectives and Grand Strategies Chapter 7:Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages Chapter 8:Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversififcation and Building Shareholder Value Part Three:Strategy Implemention Chapter 9:Implementing Strategy Through Short Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chapter 10: Implementing Strategy: Structure, Leadership and Culture Chapter 11: Strategic Control and Continuous Improvement Guide to Strategic Management Case Analysis Part IV.Cases Section A: Business Week Cases 1.
Strategic Management by John A. Pearce
John A. Pearce
Ryanair: Europe's Southwest? 2.
Used - Very Good
McGraw-Hill Education - Europe
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.