Provides a treatment of strategic management with a practical approach. This title offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities.
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
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The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Table of Contents
Part One: Overview of Strategic Management Chapter 1: Strategic Management Part Two: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business EthicsChapter 4: The External EnvironmentChapter 5: The Global EnvironmentChapter 6: Internal AnalysisChapter 7: Long-Term Objectives and StrategiesChapter 8: Business StrategyChapter 9: Multibusiness StrategyPart Three: Strategy Implementation, Control, and InnovationChapter 10: ImplementationChapter 11 Organizational StructureChapter 12: Leadership and CultureChapter 13: Strategic Control Chapter 14: Innovation and EntrepreneurshipPart Four: CasesGuide to Strategic Management Case Analysis
Strategic Management by John A. Pearce
John A. Pearce
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McGraw-Hill Education - Europe
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