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John Biggs held academic posts at the University of New England, NSW, Monash University, Melbourne and the University of Alberta, Edmonton, Canada before being appointed Professor of Education at the University of Newcastle, NSW, then Professor of Education at the University of Hong Kong. He retired early to develop his work on constructive alignment and to write fiction. He returned to Hong Kong in 1999, this time to the Department of Psychology and is currently Honorary Professor in that Department.

Introduction

PART I
STARTUP FUNDING BASICS
CHAPTER 1 WHAT IS A STARTUP?
CHAPTER 2 FUNDING OPTIONS
CHAPTER 3 STAGES OF TRADITIONAL FUNDING
CHAPTER 4 MICROFUNDING
CHAPTER 5 MACROFUNDING
CHAPTER 6 VALUATION
CHAPTER 7 DILUTION

PART I I
FINDING THE RIGHT FUNDING MODEL
FOR YOUR BUSINESS
CHAPTER 8 UNDERSTANDING YOUR NEEDS
CHAPTER 9 BUILDING YOUR FUNDING MODEL

PART I I I
COMMUNICATING YOUR STORY
CHAPTER 10 BUILDING A DIGITAL PRESENCE
CHAPTER 11 YOUR SHORT PITCHES
CHAPTER 12 BUILDING THE CASE
CHAPTER 13 PREPPING YOUR DECK
CHAPTER 14 PREPPING TO PRESENT YOUR PITCH
TO INVESTORS
CHAPTER 15 MORE TIPS AND TRICKS

Conclusion: A Final Word

Acknowledgments

Notes

Index