International Business Strategy by John Ellis
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
International Business Strategy
Summary
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified
International Business Strategy Summary
Table of Contents
PART I STRATEGY, PROCESS AND PERFORMANCE 1. Corporate, Business and Functional Strategies 2. The Internationalisation Process PART II INTERNATIONAL STRATEGIC ANALYSIS 3. External Triggers to The Internationalisation Process 4. International Triggers to The Internationalisation Process PART III INTERNATIONAL BUSINESS DEVELOPMENT 5. Restricted National Market Scope 6. International Market Entry and Development 7. International Regional Strategies 8. Worldwide Competitors
Additional information
GOR001974998
9780273607120
027360712X
International Business Strategy by John Ellis
Used - Very Good
Paperback
Pearson Education Limited
1995-06-30
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us