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The Creative Economy By John Howkins

The Creative Economy by John Howkins

Condition - Very Good
$15.49
Only 2 left

Summary

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion. This book explores how we can harness creativity and the industry it sustains to our common interests. It deals with basic matters, what we humans want and what we are good at.

The Creative Economy Summary

The Creative Economy: How People Make Money from Ideas by John Howkins

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

About John Howkins

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Additional information

GOR001627569
9780140287943
0140287949
The Creative Economy: How People Make Money from Ideas by John Howkins
Used - Very Good
Paperback
Penguin Books Ltd
2002-06-27
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Creative Economy