Cart
  • Free Shipping on all orders in Australia
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
The Creative Economy By John Howkins

The Creative Economy by John Howkins

Condition - Very Good
$17.49
Only 3 left

Summary

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.

The Creative Economy Summary

The Creative Economy: How People Make Money from Ideas by John Howkins

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

The Creative Economy Reviews

John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
The first really practical guide for people working in the creative industries * Director Magazine *
A valuable introduction to its brave new world * Sunday Times *
A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *

About John Howkins

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Additional information

GOR006791076
9780141977034
0141977035
The Creative Economy: How People Make Money from Ideas by John Howkins
Used - Very Good
Paperback
Penguin Books Ltd
2013-11-07
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Creative Economy