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The Creative Economy By John Howkins

The Creative Economy by John Howkins

Condition - Very Good
$19.99
Only 3 left

Summary

The British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.

The Creative Economy Summary

The Creative Economy: How People Make Money from Ideas by John Howkins

What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.

About John Howkins

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include Understanding Television, Mass Communications in China and New Technologies, New Policies.

Table of Contents

Introduction: the art of the patent. The first talent; the boom in intellectual property; the core creative industries; managing creativity; the entertaining gene; click-and-go; capital of my mind.

Additional information

GOR002544338
9780713994032
0713994037
The Creative Economy: How People Make Money from Ideas by John Howkins
Used - Very Good
Hardback
Penguin Books Ltd
2001-06-28
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Creative Economy