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The A-Z of Visual Ideas By John Ingledew

The A-Z of Visual Ideas

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The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity.

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The A-Z of Visual Ideas Summary


The A-Z of Visual Ideas: How to Solve any Creative Brief by John Ingledew

The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity.

Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

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About John Ingledew


John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire, where he holds a Teaching Fellowship. He has run projects and workshops with students in Europe, America, Japan and China and is the author of the Portfolio title Photography.

Table of Contents


Art / Build a bigger picture / Caricature / Cliches seen afresh / Colour / Counter-intuition / Creative collisions / Cryptic communication / Digitality / Dreams and daydreams / Expressions visualized / Eyes / Familiar seen afresh / Finding ideas / Flags / Fusion / Garage genius / Hands / Happy accidents / Hidden messages / Humour / Icons / Illusions / Intuition and instinct / Irony / Irreverence / Juxtaposition / Laughter / Make a face / Map making / Materials / Maths / Mirror mirror / Movies / Museums / Music / Nature / One thing leads to another / Parody / Photographs / Photography / Phototypography / Places of worship / Puns / Put yourself into it / Question / Reinvent / Rescale / Reverse / Satire / Science / Sensation / Shadows / Shock / Signs / Silhouettes / Sketchbooks / So bad it's great / Surprise / Symbols / Telling tales / Tension between text and images / Torn images / Travel / Type / Unexpected messages / Visual metaphors / Word of mouth / Wordplay / X-rays / Zeitgeist

Additional information

GOR004777955
The A-Z of Visual Ideas: How to Solve any Creative Brief by John Ingledew
John Ingledew
Used - Very Good
Paperback
Laurence King Publishing
2011-10-10
224
1856697142
9781856697149
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.