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The Long and the Short of It (International edition) By John Kay

The Long and the Short of It (International edition) by John Kay

Condition - Very Good
$18.99
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The Long and the Short of It (International edition) Summary

The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry by John Kay

The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

The Long and the Short of It (International edition) Reviews

To manage your money well means that you should understand a few key principles. John Kay explains all that you need to understand. -- Mervyn King, ex-Governor of the Bank of England
Mr Kay is a brilliant writer. * Wall Street Journal *
John Kay is one of the most engaging and accessible writers on economics in Britain today * Morning Star *
Not only is it a highly enjoyable read, but this is one of the most useful and original books on investment I have ever seen. I cannot recommend this book highly enough, both for seasoned investors seeking wisdom and for those at a much earlier stage. -- Martin White, board member and ex-chairman, UK Shareholders' Association
An admirable debunker of myths and false beliefs - Kay can see substantial things others don't. -- Nassim N Taleb, author of The Black Swan

About John Kay

John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.

Additional information

GOR008854869
9781781256770
1781256772
The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry by John Kay
Used - Very Good
Paperback
Profile Books Ltd
2016-12-01
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Long and the Short of It (International edition)