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Entrepreneurship By John Legge

Entrepreneurship

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Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises.

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Entrepreneurship Summary


Entrepreneurship: Context, Vision and Planning by John Legge

Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics.

This innovative and unique text includes:

*An ethical emphasis illustrating the many social benefits of a successful business.

*A technological awareness due to a large number of computer and hi-tech industry examples.

*A chapter debating the future of entrepreneurship.

*Guidance on how to develop a successful business plan.

Author Biographies

John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology.

Visit the companion website at:
www.palgrave.com/business/legge
which includes:
*Comprehensive teaching guide.
*Powerpoint slide presentation for a 12 lecture course.
*Testbank comprising of over 100 short answer questions (with answers).
*Downloadable student workbook.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/legge/

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About John Legge


JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

Table of Contents


Foreword.- Introduction.- Perspectives on Entrepreneurship.- Entrepreneurs in Society.- Entrepreneurs and Cycles.- The Entrepreneurial Business Plan.- Proving the Business Concept.- reating the Business Model.- The Legal Environment.- The Role of Governments.- Entrepreneurship in Corporations.- The Entrepreneurial Financial Model.- Preparing the Business Plan.- Investment and Investors.- Beyond 'How To': Key Issues in Understanding Entrepreneurship.- Bibliography.- Index.

Additional information

GOR004551450
Entrepreneurship: Context, Vision and Planning by John Legge
John Legge
Used - Very Good
Paperback
Macmillan Education UK
2004-05-05
432
1403901600
9781403901606
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.