Providing examples of companies that rely on evolution and not revolution to achieve long-term success, this text seeks to help companies anticipate and deal with real changes, like globalization. John MacDonald advocates the management practice of customer focus, communication and ethics.
Calling a Halt to Mindless Change Summary
Calling a Halt to Mindless Change: Plea for Commonsense Management by John MacDonald
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Table of Contents
Part 1 Mindless change: between gods; false gods; entrenched fads; recent revolutions; mindless education. Part 2 Pause for thought: anticipating change; whatever happened to Buck Rogers?; a global challenge. Part 3 Simple common sense: purpose; focus; communication; people; stewardship.
Additional information
GOR012426225
9780814403495
0814403492
Calling a Halt to Mindless Change: Plea for Commonsense Management by John MacDonald
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