Introduction. PART I: Gearing Up to Raise Funds. Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion. Chapter 2: Fundraising Facts: Turning Gold into Good. Chapter 3: Fundraising Issues and Ethics: How We View What We Do. Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How. Chapter 5: Getting Your Board on Board. Chapter 6: Valuing Volunteers - Philanthropists and Fundraisers. Chapter 7: A Map to the Stars: Creating a Fundraising Plan. PART II: Getting to Know your Donor. Chapter 8: The Ins and Outs of Donor Research. Chapter 9: Meet Your Donor! Chapter 10: At the High End: Cultivating Major Givers. Chapter 11: The Ask - And Why "No!" Can Lead to "Yes!". PART III: Using your Fundraising Tools. Chapter 12: Say It in Print - Direct Mail, Annual Reports, and More. Chapter 13: Writing Winning Grant Proposals. Chapter 14: Working the Media: Is Image Everything? Chapter 15: Working the Phones (You Don't Have to Be Hated). Chapter 16: Web Assertiveness Training: Fundraising on the 'Net. PART IV: On the (Fundraising) Campaign Trail. Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund. Chapter 18: Black Tie Optional: The Special Event. Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures. Chapter 20: Planning for Major Gifts. Chapter 21: Preparing for Planned Gifts. Chapter 22: Fundraising's Secret Weapon: The Challenge Grant. Chapter 23: The Future of Fundraising: Some Predictions. PART V: The Part of Tens. Chapter 24: Ten Best Opening Lines. Chapter 25: Ten Excuses for the Failed Event. Chapter 26: Ten Fundraising Horror Stories. Chapter 27: Ten Ethical Dilemmas. Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them). Appendix: Checklists and Safety Nets. Index. Book Registration Information.