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The Economic Environment of Business By John Sloman

The Economic Environment of Business by John Sloman

Condition - Very Good
$22.49
7 in stock

Summary

Introduces the essential principles of economics, from the perspective of business. This book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.

The Economic Environment of Business Summary

The Economic Environment of Business by John Sloman

"The Economic Environment of Business" introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

Table of Contents

PREFACE PART ONE: INTRODUCTION 1. Economics and the business environment PART TWO: MARKETS, DEMAND AND SUPPLY 2. The working of competitive markets 3. Demand and the consumer 4. Supply decisions in a perfectly competitive market PART THREE: THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5. Pricing and output decisions in imperfectly competitive markets 6. Business growth and strategy 7. Labour and employment 8. Government, the firm and the market PART FOUR: THE MACROECONOMIC ENVIRONMENT OF BUSINESS 9. The economy and business activity 10. Government macroeconomic policy PART FIVE: THE GLOBAL BUSINESS ENVIRONMENT 11. The global context of business 12. Multinational corporations and business strategy in a global economy WEB APPENDIX KEY IDEAS GLOSSARY INDEX

Additional information

GOR001892914
9780273681328
027368132X
The Economic Environment of Business by John Sloman
Used - Very Good
Paperback
Pearson Education Limited
2004-12-21
376
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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