The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business. The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.
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Preface Part A: Business and economics 1. The business environment and business economics 2. Economics and the world of business 3. Business organisations Part B: Business and markets 4. The working of competitive markets 5. Business in a market environment Part C: Background to demand 6. Demand and the consumer 7. Demand and the firm 8. Product, marketing and advertising Part D: Background to supply 9. Costs of production 10. Revenue and profit Part E: Supply: short-run profit maximisation 11. Profit maximisation under perfect competition and monopoly 12. Profit maximisation under imperfect competition Part F: Supply: alternative strategies 13. An introduction to business strategy 14. Alternative theories of the firm 15. Growth strategy 16. The small-firm sector 17. Pricing strategy Part G: The firm in the factor market 18. Labour markets, wages and industrial relations 19. Investment and the employment of capital Part H: The relationship between government and business 20. Reasons for government intervention in the market 21. Government and the firm 22. Government and the market Part I: Business in the international environment 23. Globalisation and multinational business 24. International trade 25. Trading blocs Part J: The macroeconomic environment 26. The macroeconomic environment of business 27. The balance of payments and exchange rates 28. Money and interest rates 29. Business activity, employment and inflation Part K: Macroeconomic policy 30. Demand-side policy 31. Supply-side policy 32. International economic policy Web appendix Key ideas Index
Economics for Business by John Sloman
Used - Very Good
Pearson Education Limited
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