This is the book that offers students a concise introduction to the principles of economics, applied to the world of business.
About John Sloman
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.
Table of Contents
Brief Contents Preface Publisher's acknowledgements Part A INTRODUCTION 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY 2 The working of competitive markets 3 Demand and the consumer 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5 Pricing and output decisions in imperfectly competitive markets 6 Business growth and strategy 7 Multinational corporations and business strategy in a global economy 8 Labour and employment 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS 10 The economy and business activity 11 National macroeconomic policy 12 The global trading environment 13 The global financial environment Websites appendix Key ideas Glossary Index