Free Shipping In Australia
How to Prepare a Marketing Plan 5th Edition By John Stapleton

How to Prepare a Marketing Plan 5th Edition
by John Stapleton

Out of Stock
$67.99
inc. GST
Marketing today is more a management style and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix.
Only 0 left

How to Prepare a Marketing Plan 5th Edition Summary


How to Prepare a Marketing Plan 5th Edition by John Stapleton

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


Part I Laying the foundations: auditing the company's competitiveness; collecting marketing information; segmenting the market and the customer audit; analyzing market shares; appraising the competition. Part 2 Building the plan: deciding marketing objectives and developing marketing strategies; the product plan; formulating an action plan; the promotion plan; the pricing plan; distribution plan; controls. Part 3 Implementation: constraints in the implementation of marketing planning - marketing information and marketing organization - their management; implementing the marketing plan.

Additional information

GOR003319406
How to Prepare a Marketing Plan 5th Edition by John Stapleton
John Stapleton
Used - Very Good
Hardback
Taylor & Francis Ltd
1998-11-30
352
0566077841
9780566077845
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.