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Becoming THE Expert By John W. Hayes

Becoming THE Expert

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Explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.

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Becoming THE Expert Summary


Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes

Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those? "Becoming The Expert" explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight. Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute. Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media. This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.

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About John W. Hayes


John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness. Working alongside some of the biggest names in ecommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow. As the author of numerous white papers, blog posts and guest editorials across a wide range of trade and mainstream publications he is widely recognised as an influential Thought Leader in the SME online marketing arena. In his first book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, he shares his tips and tactics for positioning yourself as an industry expert and building your business on the back of a solid campaign of Thought Leadership Marketing.

Table of Contents


About the author Preface 1. An Introduction to Thought Leadership Marketing So what is Thought Leadership Marketing? Who are the Thought Leaders? Are you a Thought Leader? Typical reservations about Thought Leadership 2. Finding Your Voice Turning Ideas into Thought Leadership Your Voice Finding someone else's voice 3. Thought Leadership Channels Blogging Example Blog Post Guest editorials Public relations (PR) Press releases The elevator pitch Become a source White papers Books/eBooks Video 67 Public speaking/events Organising your own events Webinars Joined-up thinking Calculating the value of PR 4. Using Social Media to Position Yourself as a Thought Leader A quick guide to ... Social media should not be a waste of time Socialise your content 5. Building a Community Around Your Thought Leadership Ten tips to help you build a community around your thought leadership Putting the power of community to work Third-party communities Empowering colleagues Empowering partners A clandestine meeting which produces many leads Conclusion - Your First Steps Towards Thought Leadership Final thought

Additional information

GOR006447766
Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing by John W. Hayes
John W. Hayes
Used - Very Good
Paperback
Brightword Publishing
2013-01-07
120
1908003618
9781908003614
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.