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Viewing, Reading, Listening By Jon Cruz

Viewing, Reading, Listening
by Jon Cruz

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The essays in this collection explore some of the issues at the cutting edge of the debate in the areas of audience research, reception analysis, critical-interpretive investigation, ethnographic studies, cultural studies and socio-historical investigations.
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Viewing, Reading, Listening Summary


Viewing, Reading, Listening: Audiences And Cultural Reception by Jon Cruz

Prompted by the questions and research approaches developed within the relatively new field of cultural studies, there has been a growing recognition of the need for audience analysis to be carried out from a cross-disciplinary perspective. The essays in this collection explore some of the issues at the cutting edge of the debate in the areas of audience research, reception analysis, critical-interpretive investigation, ethnographic studies, cultural studies and socio-historical investigations.

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About Jon Cruz


Sut Jhally and Justin Lewis are associate professors in the Department of Communication at the University of Massachusetts at Amherst. Both have written extensively on media and popular culture.

Table of Contents


Reflections upon the encoding/decoding model, Stuart Hall; die hard, live hard - watching helpless men watch violent movies, John Fiske and Robert Dawson; women watching television - class perceptions and perceptions of class, Andrea Press; the power of popular television - the case of Cosby, Justin Lewis; on the constitution of the audience - persuasion after metaphysics, Ian Angus; textual interpretation as collective action, Elizabeth Long; discovering the cultural margins - the social uses of African American music, John Cruz; reconceptualizing gender - new sites for feminist audience research, Cathy Schwichtenberg; romance and the work of fantasy - struggling with feminine sexuality and subjectivity at century's end, Janice Radway.

Additional information

GOR006044893
Viewing, Reading, Listening: Audiences And Cultural Reception by Jon Cruz
Jon Cruz
Used - Well Read
Paperback
Taylor & Francis Inc
1993-12-09
275
0813315387
9780813315386
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book.