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Professional Press, Editorial and PR Photography (Professional Photography) By Jon Tarrant (Contributing writer to The British Journal of Photography and What Digital Camera; Former Editor of The British Journal of Photography and HotShoe International & Professional Photographer magazines.)

Professional Press, Editorial and PR Photography (Professional Photography)
by Jon Tarrant (Contributing writer to The British Journal of Photography and What Digital Camera; Former Editor of The British Journal of Photography and HotShoe International & Professional Photographer magazines.)

A practical guide for those photographers starting out in the field of editorial and PR photography. As well as sections on equipment and photographic techniques, the book also covers the day-to-day running of a business and how to prepare and present a portfolio of work.

5 in stock

Professional Press, Editorial and PR Photography Summary


Editorial, press and PR photographers need to be able to take a range of interesting and informative photographs - from celebrity portraits to magazine covers, news events, promotional pictures and fashion assignments. Success in these areas requires not just individual flair and skill, but an ability to market those talents in order to win space in publications. Based on the author's own experience of undertaking assignments for national and local newpapers, trade magazines, PR clients and book publishers - this book is a practical guide to the art of 'being professional'. The book is packed with hints, tips and first-hand advice on the day-to-day running of a business, the equipment you need and how to organise your finances - all the things that professionals might wish they had known when they first started out. Advice on the best way to present your portfolio and how to deal with clients and work to a brief is also given. Sections on practical technique show the best way to approach a variety of assignments, with suggestions for good composition, what equipment to use and how to get the best results. The examples range from location work, to press assignments, pack-shots, cover pictures, portraits, events and picture stories. The reader is then taken into the studio and shown the principles of lighting and how to control exposure with greater precision than is normally possible in the field.

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Additional information

GOR001610747
Professional Press, Editorial and PR Photography (Professional Photography)
Jon Tarrant (Contributing writer to The British Journal of Photography and What Digital Camera; Former Editor of The British Journal of Photography and HotShoe International & Professional Photographer magazines.)
Used - Very Good
Paperback
Taylor & Francis Ltd
1998-09-18
192
024051520X
9780240515205
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.