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Strategic Communications Management: Making Public Relations Work (The Eiu) (Economist Intelligence Unit) By Jon White

Strategic Communications Management: Making Public Relations Work (The Eiu) (Economist Intelligence Unit)
by Jon White

Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.

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Strategic Communications Management: Making Public Relations Work Summary


Provides a 'toolkit' of techniques for effective management of public relations.

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Additional information

GOR000807206
Strategic Communications Management: Making Public Relations Work (The Eiu) (Economist Intelligence Unit)
Jon White
Very Good
Paperback
Pearson Education (US)
1994-11-24
296
0201593769
9780201593761
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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