Strategic Communications Management: Making Public Relations Work by Jon White
Provides a 'toolkit' of techniques for effective management of public relations.
Strategic Communications Management
Summary
Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.
Strategic Communications Management Summary
Table of Contents
Part 1 Public relations and communications management: public relations management; public relations - contributions to strategic planning and management decision-making; options for the management of public relations; public relations programme and human resources management; budgeting, control and evaluation. Part 2 Special areas of practice: media relations; marketing communications; internal communications; public affairs; crisis management. Part 3 Managing relationships: customers and suppliers; investors relations; the community; pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues; the future of public relations.
Additional information
GOR010519422
9780201593761
0201593769
Strategic Communications Management: Making Public Relations Work by Jon White
Used - Like New
Paperback
Pearson Education (US)
19941124
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins