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Improve Your Copywriting: Teach Yourself Jonathan Gabay

Improve Your Copywriting: Teach Yourself By Jonathan Gabay

Improve Your Copywriting: Teach Yourself by Jonathan Gabay


$15.49
Condition - Very Good
Only 3 left

Summary

Do you need to write exciting copy and sometimes get stumped? Are you looking for creative ideas or need a dip-in reference for quick tips and hints? If so, this book by one of the UK's leading copywriting experts is your answer.

Improve Your Copywriting: Teach Yourself Summary

Improve Your Copywriting: Teach Yourself by Jonathan Gabay

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

- ... and many more!

Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF
Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of copywriting.

TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.

Improve Your Copywriting: Teach Yourself Reviews

Compulsory and compulsive reading. * Jamie Dow, Brand Development Centre *
Plenty of nuggets and well worth keeping close to hand for inspiration * Institute of Direct Marketing *
Perfectly explains how copywriting works. * Daily Telegraph *

About Jonathan Gabay

Jonathan Gabay has worked with some of the most prestigious coaching organisations in their fields, including the world's biggest marketing training body, and has mentored thousands of marketers.

During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies.

As a journalist he delivers insights behind brand related headlines for some the world's most trusted news organisations, including CNN, ITN, the BBC, SKY, Five News and many others.Major educational establishments and academic bodies recommend his books on business, marketing and copywriting.

Table of Contents

PERSONAL INTRODUCTION ONLY GOT A MINUTE? ONLY GOT FIVE MINUTES? ONLY GOT 10 MINUTES? 01 What it takes to be a copywriter 02 the big idea 03 how to structure your copy 04 getting to grips with your copy 05 media and understanding its creative language 06 selling through the letterbox 07 direct mail and charity 08 moving pictures 09 listen to this! 10 further media. 11 the internet 12 press release copy Taking it further index

Additional information

GOR003014725
9781444102956
1444102958
Improve Your Copywriting: Teach Yourself by Jonathan Gabay
Used - Very Good
Paperback
John Murray Press
20100129
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Improve Your Copywriting: Teach Yourself