Copywriting by Jonathan Gabay
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Copywriting
Copywriting
Summary
A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.
Copywriting Summary
About Jonathan Gabay
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
Additional information
GOR004227582
9780340654774
0340654775
Copywriting by Jonathan Gabay
Used - Very Good
Paperback
John Murray Press
19960506
329
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us