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Digital Entrepreneurship By Jonathan P. Allen (University of San Francisco, USA)

Digital Entrepreneurship by Jonathan P. Allen (University of San Francisco, USA)

Condition - Very Good
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Digital Entrepreneurship Summary

Digital Entrepreneurship by Jonathan P. Allen (University of San Francisco, USA)

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit

Digital Entrepreneurship Reviews

"At last, a textbook we can use to teach our students digital entrepreneurship!" -Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USA

About Jonathan P. Allen (University of San Francisco, USA)

Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.

Table of Contents

Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges

Chapter 2. Choosing a Digital Business Idea

Chapter 3. Creating a Digital Business Design

Chapter 4. Building a Business Prototype

Chapter 5. Digital Content for Business

Chapter 6. Business Prototype Look and Feel

Chapter 7. Business Prototype Features

Chapter 8. Web Analytics

Chapter 9. Creating and Tracking Business Goals

Chapter 10. Usability and Customer Experience

Chapter 11. Customer Acquisition in a Digital World

Chapter 12. Digital Business Experiments

Chapter 13. Launching a New Digital Business Venture

Key Terms



Additional information

Digital Entrepreneurship by Jonathan P. Allen (University of San Francisco, USA)
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Digital Entrepreneurship