Statement of Aims. Introduction. Chapter 1: VISION. 1.1: Identifying Opportunity, Defining a Vision, Setting Targets. 1.2: Identify and Analyze Strengths and Weaknesses and Opportunities in Your Portfolio. 1.3: Research Examples of Personal Design Manifesto and Design Movements. 1.4: Identify a customer and market opportunity based on an emotional experience. 1.5: Interview with Ralph Gilles, Executive Vice President of Design, Fiat Chrysler Automobiles. CHAPTER 2: ANALYZE. 2.1: Introduction to the Idea of Narrative in Design. 2.2: Why is a Narrative Important? 2.3: How to Construct a Narrative to Establish Motivation. 2.4: Interview Angela Weltman, Ph.D. on Consumer insights. CHAPTER 3: VERBALIZE. 3.1: Understanding the interplay between Brand and Design Brief. 3.2: Creating a Design Brief. 3.3 Mazda Motorsports and Furai Concept brief (Case Study). 3.4: Interview with Robert Davis, Senior Vice President, Mazda North America and Head of Mazda Motorsports. CHAPTER 4: IDEATE. 4.1: Get Going! Staring at a Blank Page. 4.2: Explore various vehicle packages and technical solutions based around the needs of your target customer and market opportunity. 4.3: Consider the powertrain implications on basic packaging. It's physically motivating the vehicle! 4.4: Structure and a Framework for Vehicle Architecture. 4.5: Explore unique visual DNA for vehicle based on objectives established in your Design Brief. 4.6: Begin to explore surface language. 4.7: Explore details, and unique selling points and features. 4.8: Create a range of choices. 4.9: Interview with Freeman Thomas, Director Ford Advanced Design. CHAPTER 5: IMPLEMENT. 5.1: Design Strategy - a Brief Overview. 5.2: Understanding Segmentation and Competitive Benchmarking. 5.3: Magic, Risk and Balancing Science with Sorcery. 5.4: Interview with Peter Schreyer, Chief Design Officer, Kia/Hyundai. CHAPTER 6: DEVELOP. 6.1: Releasing the Wild Horse. 6.2: Character Development and Processing Imagery. 6.3: Establishing an Architectural and Visual Foundation. 6.4: The Major League: Design Development in Full-Size. CHAPTER 7: SELECT. 7.1 Creating an Initial Design Prototype. 7.2: Final Theme Selection. 7.3: The Final Cut. CHAPTER 8: SYNTHESIZE. 8.1: UX (User experience) design in overview. 8.2: Experiences in Motion: 8.3: UX for Vehicles. 8.4: Strategies and Methods for vehicle UX. 8.5 Looking Forward- Unique Opportunities. 8.6: Jeep Willys Concept: component design Case Study. CHAPTER 9: MODEL. 9.1 Virtual 3-D and the Digital Design Process. 9.2: Digital Sketch Modeling. 9.3: Three-dimensional Data Development. 9.4: Rapid Validation Mockups. 9.5: Clay Modeling: Mazda Kiora Concept Case Study. 9.6: 3-D printing, Rapid Prototyping, and Hard Model Fabrication. 9.7: Deployment strategies for Different Types of Model Making. CHAPTER 10: BUILD. 10.1: Vetting an Idea. 10.2: Engineering, Processing and Testing. 10.3: Market Research, Clinics, and Gauging Acceptance. 10.4: Early Stage Vetting for Designers. 10.4: Interview with Raj Nair, Senior Vice President of Product Development, Ford Motor Co. CHAPTER 11: LAUNCH. 11.1: Critiques, Constructive Presentations, and the Exchange of Ideas. 11.2: Presenting to Clients, Management, and Key Stakeholders. 11.3: Pitching to Prospective Users and selling new viewers on an Idea. 11.4: Interview with Moray Callum, Vice President of Design, Ford Motor Co. CHAPTER 12: EVALUATE.G 12.1: Taking Stock of Lessons Learned While Looking Ahead. 12.2: Looking Forward: Factors Changing the Future of Transportation. 12.3: Future Population Scenarios. 12.4: New and Emergent Mobility Paradigms. 12.5: Connectivity and the Internet of things. 12.6: Zero Emissions Technology. 12.7: Autonomous and Driverless Scenarios. 12.8: New Question and Key Implications for Designers. About the Author. Glossary. Bibliography.
