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Behavioural Science for Business and Marketing Students By Joseph MacDonagh

Behavioural Science for Business and Marketing Students by Joseph MacDonagh

Condition - Very Good
$55.99
Only 3 left

Summary

This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses.

Behavioural Science for Business and Marketing Students Summary

Behavioural Science for Business and Marketing Students by Joseph MacDonagh

It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.

About Joseph MacDonagh

Joseph MacDonagh MA and Rebecca Weldridge MA are both psychologists and lecture in the areas of management and marketing.

Table of Contents

Introduction Chapter 1

Additional information

GOR002062126
9780717121649
071712164X
Behavioural Science for Business and Marketing Students by Joseph MacDonagh
Used - Very Good
Paperback
Gill
1994-06-30
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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