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Behavioural Science for Business and Marketing Students By Joseph MacDonagh

Behavioural Science for Business and Marketing Students
by Joseph MacDonagh

This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses.
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Behavioural Science for Business and Marketing Students Summary


It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.

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Additional information

Sku
GOR002062126
Title
Behavioural Science for Business and Marketing Students
Author
Condition
Very Good
Binding type
Paperback
Publisher
Gill
Year published
Number of pages
208
ISBN 10
071712164X
ISBN 13
9780717121649
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.