"Leadership the Sven-Goran Eriksson Way examines the leadership style of the Egnland football manager Sven-Goran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is not a tub-thumping bellower of orders. He is no dictator. Instead he is a modern leadership archetype, a leader we can all learn from." From Leadership the Sven-Goran Eriksson Way "...offers a visible and successful example of this new model of leader ..." Media Week "...the authors examine the 'mature' form of leaderhip that Eriksson exemplifies: the level-headed long-termism that learns from failure, encourages responsibility and 'keeps it simple'..." The Business "I very much enjoyed it and in particularly the way it gelled good business management principles with their application to football as illustrated by many of the ...decisions taken by our national coach who...has brought confidence, assurance, team spirit and a more worldwide awareness to our England team, giving everybody optimism." Gordon Taylor, Chief Executive of the Professional Footballers Asso