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CIM Revision Cards Marketing Planning By Karen Beamish

CIM Revision Cards Marketing Planning

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Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.

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CIM Revision Cards Marketing Planning Summary


CIM Revision Cards Marketing Planning by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

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Table of Contents


Introduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing.

Additional information

GOR002630959
CIM Revision Cards Marketing Planning by Karen Beamish
Karen Beamish
Used - Very Good
Hardback
Taylor & Francis Ltd
2006-11-08
132
0750682965
9780750682961
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.