Free Shipping In Australia
Currency:
AUD $ AUD
Negative Political Advertising By Karen S. Johnson-Cartee

Negative Political Advertising
by Karen S. Johnson-Cartee

In Stock
$17.49
+10% GST
N/A
Only 1 left

Negative Political Advertising Summary


Negative Political Advertising: Coming of Age by Karen S. Johnson-Cartee

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


Contents: Part I:Introduction. Negative Political Advertising: History, Research, and Analysis. Part II:Analysis of Negative Political Advertising. Substance: The What in Negative Political Advertising. Negative Political Advertising Thematic Designs. Style: The How of Negative Political Advertising. Negative Ads: Sponsor and Channel. Part III:Negative Political Advertising and Society. Combating Negative Ads. Law and Ethics. Effects on Society: An Unexplored Area.

Additional information

GOR010093464
Negative Political Advertising: Coming of Age by Karen S. Johnson-Cartee
Karen S. Johnson-Cartee
Routledge Communication Series
Used - Very Good
Hardback
Taylor & Francis Inc
1991-04-01
332
0805808345
9780805808346
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.