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New Venture Creation, International Edition By Kathleen R. Allen (University of Southern California)

New Venture Creation, International Edition
by Kathleen R. Allen (University of Southern California)

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Provides entrepreneurs with the tools to launch a successful new business in a global marketplace. This text focuses on the pre-startup and startup stages of a new business, with emphasis on the process and activities that must take place prior to opening a new business.
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New Venture Creation, International Edition Summary


New Venture Creation, International Edition by Kathleen R. Allen (University of Southern California)

NEW VENTURE CREATION, 6E, International Edition provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

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Additional information

GOR005361471
New Venture Creation, International Edition by Kathleen R. Allen (University of Southern California)
Kathleen R. Allen (University of Southern California)
Used - Very Good
Paperback
Cengage Learning, Inc
2011-08-01
608
0538481978
9780538481977
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.