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Wonder Women By Katy Mousinho

Wonder Women by Katy Mousinho

Condition - Very Good
$24.49
Only 1 left

Summary

In Katy Mousinho's and Giles Lury's Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry.

Wonder Women Summary

Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing by Katy Mousinho

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy Mousinho's and Giles Lury's Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more. Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.

About Katy Mousinho

Katy Mousinho has a career in research and brand consultancy. Giles Lury's career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.

Additional information

GOR011534494
9781912555871
1912555875
Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing by Katy Mousinho
Used - Very Good
Paperback
LID Publishing
2021-03-04
232
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Wonder Women