Cart
  • Free Shipping on all orders in Australia
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
Selling Tourism By Kay H. Kenner

Selling Tourism by Kay H. Kenner

Condition - Very Good
$17.49
Only 1 left

Summary

Tourism, travel and hospitality students, their instructors, as well as anyone interested in building a successful career in the tourism industry should find this volume a valuable resource.

Selling Tourism Summary

Selling Tourism by Kay H. Kenner

This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource.

Selling Tourism Reviews

Chapter 1: Introduction to the Sales Process. Chapter 2: Approaching the Prospect. Chapter 3: Qualifying the Prospect. Chapter 4: Product Knowledge. Chapter 5: Answering Questions, Recommending a Product or Service, and Creating Acceptance. Chapter 6: Closing the Sale. Chapter 7: Selling Techniques Using the Telephone. Chapter 8: Overcoming Objections. Chapter 9: Selling-Up. Chapter 10: Customer Service. Chapter 11: Follow-up Procedures. Chapter 12: The Most Important Sale You Make May Be Your First!

About Kay H. Kenner

H. Kenner Kay is a Certified Travel Counselor and an Access Certified Travel Manager. He is a member of the Canadian Institutes of Travel Counselors and the Manitoba Writer's Guild and is a former representative to the Alliance of Canadian Travel Associations. He is currently serving as the Cooperative Education Coordinator of the Tourism Program at Red River College located in Winnipeg, Manitoba, Canada.

Table of Contents

Chapter 1: Introduction to the Sales Process. Chapter 2: Approaching the Prospect. Chapter 3: Qualifying the Prospect. Chapter 4: Product Knowledge. Chapter 5: Answering Questions, Recommending a Product or Service, and Creating Acceptance. Chapter 6: Closing the Sale. Chapter 7: Selling Techniques Using the Telephone. Chapter 8: Overcoming Objections. Chapter 9: Selling-Up. Chapter 10: Customer Service. Chapter 11: Follow-up Procedures. Chapter 12: The Most Important Sale You Make May Be Your First!

Additional information

GOR010602307
9780827386488
0827386486
Selling Tourism by Kay H. Kenner
Used - Very Good
Paperback
Cengage Learning, Inc
2002-07-09
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Selling Tourism