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Private Label By Keith Lincoln

Private Label by Keith Lincoln

Condition - Very Good
$20.89
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Summary

Debunking the myths and looking at all possible scenarios, this book offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands. It suggests ways retailers can maximize the potential of their own private labels.

Private Label Summary

Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity by Keith Lincoln

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Sales of private labels (those owned, sold and distributed by retailers) grew globally 150% more than other brands in the year 2005, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands. Moreover, Private Label also suggests ways retailers can maximize the potential of their own private labels. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a timely attempt to shed light on the world of private label and its impact on global markets.

Private Label Reviews

"the research in the book confirmed what we all knew in our hearts - that brands and private labels can not survive without each other. this book tells you what to do about it. essential reading for every brand owner and retailer." simon hathaway, managing director of saatchi & saatchi x, uk "private label is a fascinating study of today's key retailer trends." retail & leisure international

About Keith Lincoln

Keith Lincoln has worked in international communications and branding for nearly thirty years. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School. Keith Lincoln is also author of How to Succeed at Retail and co-author of Retailization with Lars Thomassen and Anthony Aconis (both published by Kogan Page). Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO Worldwide. He has also co-authored (with Keith Lincoln and Anthony Aconis) the bestselling Retailization(Kogan Page)

Table of Contents

part 1: understanding the opportunity: 1. private facts; 2. private myths; 3. private past; 4. private present; 5. private future. part 2: identifying the opportunity: 6. the s&s x global research report; 7. the shopper perspective; 8. the brand perspective; 9. the retailer perspective; 10. the overall perspective. part 3: retailizing the brand opportunity: 11. for every threat there's an opportunity; 12. the private principles; 13. private principle 1: running the risk and living the reality; 14. private principle 2: retailize and be radical; 15. private principle 3: tomorrow's global, social and environmental issues are your opportunities today; 16. private principle 4: educate, navigate and inspire; 17. private principle 5: winning 'mind shelf' is the name of the game; 18. private principle 6: innovate, imagineer and involve; 19. private principle 7: restore and reinvent the store; 20. private principle 8: catalyse your communications and brand from till to tv; 21. private principle 9: collaborate and cooperate through co-opetition; 22. private principle 10: shopper solutions steal share of wallet. part 4: retailizing the retailer opportunity; 23. for every opportunity there's an even bigger opportunity; 24. retailer private principles 1 to 5; 25. retailer private principles 6 to 10. part 5: conclusions: 26. realizing the opportunity together postscript: privatizing the brand

Additional information

GOR008209422
9780749450274
0749450274
Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity by Keith Lincoln
Used - Very Good
Hardback
Kogan Page Ltd
2007-11-03
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Private Label