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Essential Economics By Ken Ferguson

Essential Economics
by Ken Ferguson

In Stock
$10.49
+10% GST
This text is specifically aimed at non-specialist students who have to take a compulsory module in economics as part of their undergraduate foundation year.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments.
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Essential Economics Summary


Essential Economics: A Guide for Business Students by Ken Ferguson

This text is specifically aimed at non-specialist students who have to take a compulsory module in economics as part of their undergraduate foundation year.
Containing numerous illustrations and examples, the book explains in plain English all the key economic ideas from the market mechanism to monetary theory and the balance of payments. This will enable the student to rapidly revise the main topic areas in preparation for exam time. Also containing self-test questions at the end of the each chapter with answers provided at the back of the book, this will enable students to assess their understanding during non-contact hours without supervision.

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Essential Economics Reviews


'...a concise and lucid account of the main concepts in economics. Mathematical applications are kept to a minimum and the book will appeal to those whose knowledge of maths is elementary.' - Roy Murphy, Bolton Institute 'There is a real problem with first year texts in economics: despite the move to semesters and modules which often mean that students study more subjects, the weight and scale of economics texts continues to increase. Ferguson is at introductory undergraduate level suited to the growing number of courses that want a background in economics for non-specialists.' - Ross MacKay, University College of North Wales, Bangor 'The strength of this text lies in its writing style and student friendliness. It is concise, the examples are clear and the case studies are useful. The variety of questions at the end of each chapter is extensive and aids comprehension for students which is important.' - Michael McCann, University of Derby

About Ken Ferguson


KEN FERGUSON has wide experience in teaching economics, business studies and finance in higher education, further education and schools. Most recently he taught non-specialist first year undergraduates at Roehampton Institute in London.

Table of Contents


MICROECONOMICS.- An Introduction.- Consumer Theory.- Demand and Supply.- Elasticity.- Production.- Theory of the Firm I.- Theory of the Firm II.- Theory of the Firm III.- MACROECONOMICS.- The Circular Flow of Income.- Aggregate Demand I.- Aggregate Demand II.- Money and Banking.- Unemployment.- Inflation.- International Trade.- Answers to Questions.

Additional information

GOR001433886
Essential Economics: A Guide for Business Students by Ken Ferguson
Ken Ferguson
Used - Very Good
Paperback
Macmillan Education UK
2001-11-15
288
0333962974
9780333962978
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.